Bing’s output even includes helpful links to its sources. While it stressed that ChatGPT is not a replacement for human PR professionals, it failed to identify the risks to PR professionals of replacing human generated work with machine generated copy.
The search/generative experience will become further mainstreamed when Google launches its experience, which is imminent according to its announcement last week.
These tools might help
To avoid embarrassment when turning to AI for copy support, PR professionals should use tools like AI Content Detector by Copyleaks, ZeroGPT and Grammica to confirm they are delivering human, not machine-generated content.
PR professionals might also want to look at AI tools that may help hone their pitches to media and identify appropriate targets. As a firm that has long been focused on financial PR, we’ve built relationship with financial journalists and have well developed media lists of our contacts covering retirement, investing, taxable and tax exempt bonds, alternative investments, valuations, sustainable investing and other focused topics. We are excited about how these tools could help us identify additional reporters or media outlets who might be interested in our pitches. New AI-driven tools like PRophet promise to help identify journalists to target or even help develop the pitch based on information entered into its platform. If these tools work, this could be a game-changer. I’ll reserve judgment until I can see that they accurately identify the journalists we know are covering the niche financial topics our clients care about. But I’m excited about the promise of this tool to help expand our outcomes.
One thing about AI that I can tell you with some certainty is that what I’ve written above may already be outdated. It is a lot to keep up with. We’ll continue our own learning about how we can best use these tools to help our clients.
Lowe Group offers a range of services related to public relations and digital marketing, send us a note for more information.