Maya Stojkovich
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
Two-thirds of CCOs are included in discussions about important decisions before they’re made, according to recent Edelman study.
ETF marketing gone wild: The spot bitcoin launch
Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever….
Our take on what’s ahead for investment industry digital marketers in 2024
Skill development, brand-building, social network hoop-jumping, and fighting the forces conspiring to prevent email delivery all loom large in 2024.
Our 2024 predictions for PR pros
Jody Lowe weighs in with some predictions for investment industry public relations trends.
A 2023 holiday reading list for investment pros
Stripped from her Kindle and Audible reading lists, these are Jody Lowe's book recommendations for financial communicators.
The investment industry stories we’ll remember from 2023
ChatGPT, the resurgence of fixed income, Taylor Swift, direct indexing, Future Proof and more make up our most memorable stories of the year.
TikTok, not Google, is now the go-to for basic investment searches
The battle to capture investment term search traffic now extends to multiple fronts as searchers show a growing preference for short-form video explanations.
Advisors continue to complain about asset manager websites—time to do something about it?
I rejected the report at first. Of course, I did, in solidarity with all who toil on asset manager websites. J.D. Power’s recent alarming research…
The only constant is change: Lowe Group celebrates 20 years of investment communications
PR firm founder Jody Lowe reflects on two decades of representing clients in the ever-evolving investment industry.
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