LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
How to hire the right financial PR firm: 7 critical questions for asset managers to ask
Experience, media relationships, familiarity with compliance, tight collaboration with digital marketing all matter most.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
ETF issuers, what’s your strategy to reach $100 million?
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
Why you can’t let Compliance ban influencer partnerships
The investment industry has long worked with influencers—and to the industry’s benefit.
Our 2025 book recommendations for investment communications pros
Jody Lowe starts off the new year with her annual reading list.
Take off your glasses to see what’s ahead: Schwab Impact 2024
Jody Lowe’s report on the annual conference for fiduciary RIAs.
Give in order to get: Leveraging expertise for PR and brand-building
Demonstrating one’s expertise by sharing what you know can help build your reputation and ultimately lead to opportunity
Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”
You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it…
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
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