LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
We have a different take on the canned ‘Share of Voice’ metric
Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.
Keep your message triangle on replay
Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
Among the many ways Milwaukee is not horrible: Its investment cred
Our beloved hometown is where many elite money managers thrive.
Your PR firm has a new owner—where does that leave you?
Jody Lowe comments on what to expect even during a transition—and when it may be time to reassess your partnership.
Welcome to the investment industry, grads!
Mutual fund, ETF, advisory firms trump others on Marketing/Sales alignment, engagement and original content results.
Be more specific in describing your sustainable investment strategies
Practical suggestions for marketers and communications professionals seeking to connect with sustainable investors.
After 17 years of ‘advancing the conversation,’ Huebscher bids farewell to Advisor Perspectives
The groundbreaking publisher reflects on how he built and monetized a highly engaged online financial advisor community.
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