LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C
Asset management websites, in particular, increasingly serve professional and retail investors.
Home offices’ growing interest in active ETFs
CFA Society of Chicago/Women in ETFs panel discussion provides an update on national account gatekeeper due diligence.
A little inspiration for writing about investor tax topics
Don’t let uncertainty keep you from communicating. Preview changes in something you write ahead—and then be quick to comment when more is known.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
Vertical videos from Davos confirm the 2025 trend
Global leaders show the way by posting quick, mostly improvised updates to LinkedIn, where video engagement is high and rising.
ETF issuers, what’s your strategy to reach $100 million?
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
The new Lowecom.com: an updated resource for you
Lowe Group’s website redesign focused on the needs of investment communications executives charged with growing their businesses.
Why you can’t let Compliance ban influencer partnerships
The investment industry has long worked with influencers—and to the industry’s benefit.
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