Greg Joslyn.

Principal and Executive Vice President, Media Relations

As a principal of Lowe Group, a leading financial PR, investment communications, and digital marketing agency, Greg Joslyn leads the media relations team and several client engagements across traditional and alternative investments, valuation and financial intermediary services.

With nearly three decades of experience working in Manhattan at the nexus of finance and communications, Greg’s knowledge of the financial media landscape runs deep. He started his career as a reporter and editor for capital markets publications at Institutional Investor, including Bondweek, Derivatives Week & Corporate Financing Week.  He later led investor relations at Plainfield Asset Management, a distressed credit hedge fund and oversaw publisher development for qbeats, a New York-based financial services-oriented media technology startup.

At Lowe Group, Greg helps clients develop commercially impactful media strategies and works directly on key media campaigns, regularly returning to New York to accompany clients on meetings with print publications and in-studio broadcast hits. Greg also helps lead client media training sessions and works with junior Lowe Group colleagues to develop their pitching strategies and their understanding of financial media. He also spends time on content creation, especially for clients that will benefit from his understanding of private securities markets and volatility-based investment strategies and, from his many years as an editor, is known internally as the AP style tsar czar.

Greg earned a B.A. from the Plan II Liberal Arts Honors Program at the University of Texas. He enjoys reading, college football, and sailboat racing.

See Greg's latest Insights.

Get the hit: 11 tips to land broadcast appearances

Advice from a PR expert on how to score with financial news and podcast networks.

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As capital inflows slow, PE firms need to get creative & proactive

In a fundraising environment that lifted all boats, private equity firms could afford to treat communications as an afterthought. Not anymore.

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Why’d you do that to our news release?

Surprised about the edits PR professionals make to news announcements? Here’s why we do some of what we do.

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