Maya Stojkovich
We’re on Instagram—here’s why
Our account will take you behind the scenes as we share posts on the day-to-day of a financial PR/digital firm, our community involvement, and random insights.
What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions
What’s not to like: Latest FUSE research affirms PR value while answering burning digital marketing questions
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically. The audiences you are trying to reach-institutional investors,…
Introducing our insider’s list of recommended investment podcasts
Lowe Group podcast recommendations for investment industry insiders are the result of years of listening to and working with investment podcast creators.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
Subscribe.
Receive the latest
LoweDown blog posts.