Maya Stojkovich
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
Meet the Team: An interview with Talia Dunyak
Up close and personal with Client Services Director Talia Dunyak.
Eight takeaways for a successful media event
Pulling off a successful media event can be difficult with journalists’ busy schedules, desire for a scoop, and the remote work era. We share 8 tips.
How mutual fund, ETF communicators sprang into action when SVB surprised
The Silicon Valley Bank crisis is the latest episode to test fund company communicators’ processes and systems.
4 must-reads if your job involves reaching and engaging financial advisors
Mutual fund and ETF marketers, sales and BI teams all would benefit from this commentary on the evolving challenge of serving third-party distributors.
Financial PR and digital marketing: How they work together
The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.
Meet the team: An interview with Connie Hanson
Up close and personal with Lowe Group’s Business Operations & Client Reporting Manager.
A shout-out to ETF marketing, sales teams at the 30-year mark
The SPDR S&P 500 ETF (SPY) celebrated its 30th anniversary this week, and everybody who’s anybody has weighed in with fascinating reminiscences about how the idea…
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