Maya Stojkovich
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
Introducing our insider’s list of recommended investment podcasts
Lowe Group podcast recommendations for investment industry insiders are the result of years of listening to and working with investment podcast creators.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
Meet the Team: An interview with Talia Dunyak
Up close and personal with Client Services Director Talia Dunyak.
Eight takeaways for a successful media event
Pulling off a successful media event can be difficult with journalists’ busy schedules, desire for a scoop, and the remote work era. We share 8 tips.
How mutual fund, ETF communicators sprang into action when SVB surprised
The Silicon Valley Bank crisis is the latest episode to test fund company communicators’ processes and systems.
4 must-reads if your job involves reaching and engaging financial advisors
Mutual fund and ETF marketers, sales and BI teams all would benefit from this commentary on the evolving challenge of serving third-party distributors.
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