Maya Stojkovich

We’re on Instagram—here’s why

Our account will take you behind the scenes as we share posts on the day-to-day of a financial PR/digital firm, our community involvement, and random insights.

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What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions

What’s not to like: Latest FUSE research affirms PR value while answering burning digital marketing questions

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Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”

Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.

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AI: So much for PR, digital marketers to think about

Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.

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5 reasons not to retain a PR firm

You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…

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Measurement dashboards: Look at multiple data points to measure your PR impact and investment

Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically. The audiences you are trying to reach-institutional investors,…

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Introducing our insider’s list of recommended investment podcasts

Lowe Group podcast recommendations for investment industry insiders are the result of years of listening to and working with investment podcast creators.

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Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader

Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.

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Financial advisors are leaving Twitter, even as fintwit appears to thrive

Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.

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