LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
PR tips for financial advisors: How to secure earned media coverage
Reporters like to quote smart financial advisors who can help them navigate personal finance topics.
Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C
Asset management websites, in particular, increasingly serve professional and retail investors.
Home offices’ growing interest in active ETFs
CFA Society of Chicago/Women in ETFs panel discussion provides an update on national account gatekeeper due diligence.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
ETF issuers, what’s your strategy to reach $100 million?
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
Why you can’t let Compliance ban influencer partnerships
The investment industry has long worked with influencers—and to the industry’s benefit.
Our 2025 book recommendations for investment communications pros
Jody Lowe starts off the new year with her annual reading list.
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