Lowe Group expands ETF capabilities with experienced financial PR professional  

Milwaukee, WI (October 27, 2025) – Lowe Group, one of the investment industry’s top 20 financial PR and digital marketing agencies, today announced the addition of John Andrew Carter, Jr. to its team as Director and Media Strategist. John brings deep expertise in financial communications on behalf of asset managers and service providers across the exchange-traded fund (ETF) ecosystem, having led media and content strategy for global investment firms.

Prior to joining Lowe Group, John directed public relations and content initiatives in the US and Europe. His experience includes roles at Arro Financial Communications,  Blackwater and BBDO Worldwide.

“John’s ETF specialization expands the impact we can help achieve for our asset management clients as they issue and market new and innovative products in a fast-evolving marketplace,” said Jody Lowe, president & founder of Lowe Group. “John is a great fit culturally and we’re pleased to welcome him as we expand and grow our team.”

Carter holds a Masters in International Relations from the Institut Barcelona d’Etudis Internationals and earned his Bachelor of Arts from the Croft Institute at the University of Mississippi. He also completed PhD studies at the Universitat Autonoma de Barcelona.

“PR plays an integral role helping issuers tell their stories and connect with investors in meaningful ways before, during and after launch,” said Carter. “I’m excited to help Lowe Group clients fulfill their business objectives during this period of rapid change and innovation and growth in the ETF ecosystem.”

Lowe Group serves traditional asset managers, ETF sponsors, RIA and wealth managers, alternatives providers, private investment firms and service providers across the financial industry.

About the Lowe Group

Since 2003, Lowe Group has created visibility and raised awareness of asset managers, ETF issuers, wealth managers, and wealthtech/advisortech providers with its financial public relations and media relations, digital marketing and content services. For weekly Lowe Group commentary and insights, subscribe to the LoweDown blog.