Many companies spend hours developing their news release content but very little time thinking about distribution. It is not enough to simply post your news release to “the wire.” Today’s news release distribution opportunities are many. In fact, media is just one audience for your news, and you should seek to get news directly into the hands of the [...]
Someday—and sooner than any of us may be prepared for—we’ll look back and marvel at how emailing used to work. And by that I mean, the quaintness of our very expectation that: We could send emails and that those emails would arrive in a human-moderated Inbox. Further, that the human would allow themselves to be interrupted throughout the day [...]
We’re coming up on two years since the SEC began enforcing its new Investment Advisor Marketing Rule in November 2022. When we first reviewed the rule, we noted the need for advisory firm marketers to think carefully about what is—and isn’t—an “advertisement” as now defined. In our work, for example, the question may arise with respect to news releases, [...]
