Jody Lowe covers the foundational role of messaging, PR and media outreach, and thought leadership content with The Wealth Advisor at Future Proof 2025.
Lowe Group Founder Jody Lowe joined Scott Martin from The Wealth Advisor at Future Proof Festival to discuss how strategic communications can help cut through the noise and amplify your brand.
Jody spoke on the challenges firms face in today’s hyper-saturated environment—a landscape where firms are fighting to stand out. She emphasized that outreach starts with message clarity and asking, how do I define my message? How do I prioritize the audiences that matter?
She reminded listeners to create a “Message Triangle”, a three-point framework to shape the most salient messages to reaches the audience.
Jody recommends you begin by asking:
- What makes you different?
- What does your audience need to hear from you?
- What content will make your audience nod along, breaking through the noise.
She said, “I believe strongly in the power of PR and earned media.” Getting featured on CNBC, The Wall Street Journal, and Bloomberg aren’t just a visibility boost; it’s a way to strength brand awareness and amplify your messaging in a way that compounds over time. To get there, firms need strong media training, ensuring their spokespeople deliver interviews with confidence, clarity and control.
Jody reinforces the importance of building a foundation through media and PR to deliver consistent results regardless of shifting trends. She also stressed the importance of tying your outreach efforts to the news cycle.
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