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Kitces’ 2026 Marketing Study: The best marketers make advisors market less

By Jody Lowe and Ben Bishop | 10/07/26

 Kitces’ 2026 Marketing Study:  The best marketers make advisors market less  Marketing pays for itself, but most of the cost is people’s time.  Roughly two-thirds…

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Media webinars can be good for hosts and media alike

Financial PR can do more

Oliver Renick’s tips for standing out in financial TV interviews

Earned media: The PR workhorse of visibility for ETFs, other investment products and services 

Lowe Group breaks into top 20 financial PR agencies 

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By Ben Bishop and Jody Lowe
08/26/26

Claude’s watermark: What it means for financial services content creators

Anthropic now watermarks Claude-generated text with an invisible, keyed word-selection pattern (no visible mark, no metadata)   Light editing of a Claude draft probably isn’t enough to avoid it; original…

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By Jody Lowe
02/10/26

2026 FUSE Forecast and the implications for communicators 

Key Takeaways: ETF proliferation accelerates with FUSE projecting record issuance in 2026, with active ETFs and ETF share classes expanding Alternative investments democratize and continue…

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