Benjamin Bishop, Author at Lowe Group

About Benjamin Bishop

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So far Benjamin Bishop has created 32 blog entries.

In Case It Doesn’t Go Without Saying, Content Matters Most

Business Wire posted comments on its blog last month by two of the company’s internal marketing and SEO specialists in a piece called “Discovery, Not Link Building, is the Objective of Your Press Release.” The authors, Fred Golash and John Leung, write: “It is after the discovery process that you gain what is referred to as ‘earned media’– meaning [...]

By Benjamin Bishop|2023-04-20T04:04:17-05:0009/06/2013|

Writing Headlines & Subject Lines For Financial Adviser Audiences

We often assist in preparing articles and commentaries from fund portfolio managers for financial adviser audiences. From our experience, here are some thoughts on writing headlines (and email subject lines) that can speak to a group that’s constantly flooded with financial communications. When writing headlines for content by portfolio managers, it helps to establish a slightly different tone than [...]

By Benjamin Bishop|2023-04-20T04:04:20-05:0005/01/2013|

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