Maya Stojkovich

Financial PR can do more

Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.

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Introducing Finfluential, tracking emerging sources of influence in the investment industry 

Who’s breaking out in the investment industry? Lowe Group launches Substack newsletter to spot the influences

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Lowe Group breaks into top 20 financial PR agencies 

While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.

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Oliver Renick’s tips for standing out in financial TV interviews

See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.

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Morningstar conference regains its mojo 

Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.

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Earned media: The PR workhorse of visibility for ETFs, other investment products and services 

Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…

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Paid search offers visibility benefits, even as costs rise and habits shift 

For how long will it be a go-to tactic, especially for long tail searches?

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Prepping your asset management website for a whole different kind of user

It’s time to consider a future when our clients and prospects will send their AI agents to get what they need from our sites.

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How to hire the right financial PR firm: 7 critical questions for asset managers to ask

Experience, media relationships, familiarity with compliance, tight collaboration with digital marketing all matter most.

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