Maya Stojkovich
Want AI visibility? Pursue earned media, confirms Muck Rack study
Muck Rack research shows that when AI models search the internet, content from news organizations is frequently cited.
So, you want to be a presenter? How to unlock the power of conferences
Presenting at a conference can support brand awareness and help elevate you as a trusted voice in the industry.
Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
Financial PR can do more
Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.
Introducing Finfluential, tracking emerging sources of influence in the investment industry
Who’s breaking out in the investment industry? Lowe Group launches Substack newsletter to spot the influences
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
Oliver Renick’s tips for standing out in financial TV interviews
See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.
Morningstar conference regains its mojo
Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
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