Maya Stojkovich
A must-read for investment website publishers: takeaways from the Google leak
Recent disclosures have lifted the veil on how search rankings work, yielding content and SEO insights.
We have a different take on the canned ‘Share of Voice’ metric
Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.
Newsrooms are diverse—and journalists want diverse sources too
On male-dominated Wall Street, diversity includes females as well as BIPOC and LGBTQ+ voices).
Keep your message triangle on replay
Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
With less time than they had to prepare for the bitcoin ETF, asset managers nonetheless produced a $1.1 billion Day 1 for Ethereum ETFs.
Lowe Group introduces PR/Marketing assessment tool for asset managers
The customized tool can help mutual fund/ETF firms optimize their websites to support PR and digital marketing goals.
Dialing back on the violent metaphors
Bulletproof portfolios? Pat Allen on hitting her limit on the terms we use that may help to normalize violence.
You need to rank #1 for your product tickers
If your site isn’t the top result, you’re lost in the traffic jam mess of the rest. That’s not where you want to be for a whole host of reasons.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
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