LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Paid search offers visibility benefits, even as costs rise and habits shift
For how long will it be a go-to tactic, especially for long tail searches?
Prepping your asset management website for a whole different kind of user
It’s time to consider a future when our clients and prospects will send their AI agents to get what they need from our sites.
We stand with the em dash
Used by Buffett, Marks, Zweig, Benz and others, the dash doesn’t deserve to be cancelled over a silly misunderstanding.
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
How would email SEO work for investment firms?
The life of email content could be extended by appearing in Google search results. How would that work exactly? We’re eager to learn more.
The data, the content, the CTAs: How the latest ETFs are being marketed
A look at how 2025 issuers are supporting their product launches.
Communicating through the volatility: 6 ways it’s different this time
Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.
The specific considerations for investment brands in AI search
PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.
Insider’s list of investing podcasts [March 2025 update]
Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
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