LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
How would email SEO work for investment firms?
The life of email content could be extended by appearing in Google search results. How would that work exactly? We’re eager to learn more.
The data, the content, the CTAs: How the latest ETFs are being marketed
A look at how 2025 issuers are supporting their product launches.
Communicating through the volatility: 6 ways it’s different this time
Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.
The specific considerations for investment brands in AI search
PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.
Insider’s list of investing podcasts [March 2025 update]
Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
Vertical videos from Davos confirm the 2025 trend
Global leaders show the way by posting quick, mostly improvised updates to LinkedIn, where video engagement is high and rising.
ETF issuers, what’s your strategy to reach $100 million?
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
The new Lowecom.com: an updated resource for you
Lowe Group’s website redesign focused on the needs of investment communications executives charged with growing their businesses.
Subscribe.
Receive the latest
LoweDown blog posts.