LoweDown Blog.
Insights on issues impacting the investment industry.
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Private markets meet the wealth channel: What financial marketers need to know
The Financial Communications Society’s Chicago chapter picked a timely topic for its summer “Cocktails with Content” gathering last week: the ongoing convergence of public and…
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Could finsky replace fintwit?
The Bluesky social network offers significant improvements for the financial Twitter community on Elon Musk’s X. Will there be a mass Xodus?
Why your website needs to be even better than BlackRock’s
To make the most of advisors’ occasional visits, second-tier sites need to be easier to use, according to J.D. Power & Associates.
Insider’s list of investing podcasts [November 2024 update]
The latest update to the Insider’s List of Investing Podcasts includes 10 new titles.
An early look at alts marketing—it’s a steep climb to the second trillion
A spot check suggests that advisor education and promotion is still at the foundational stage.
Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”
You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it…
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
Are you ready for AI to summarize your emails?
Artificial intelligence curation of financial advisors’ In boxes will likely require an evolution of ETF and mutual fund marketing email design and content.
A must-read for investment website publishers: takeaways from the Google leak
Recent disclosures have lifted the veil on how search rankings work, yielding content and SEO insights.
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
With less time than they had to prepare for the bitcoin ETF, asset managers nonetheless produced a $1.1 billion Day 1 for Ethereum ETFs.
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