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“No AI answers, please” – What reporters are really telling sources
Key takeaways: Reporters are screening for AI and saying so plainly in their outreach. Journalists are looking for authentic responses informed by specific expertise and experience. Running your…
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This slowpoke recession is clogging inboxes everywhere
Over the last 15 months asset managers have sent more than 3,000 recession-related emails to financial advisors. We investigate.
We’re on Instagram—here’s why
Our account will take you behind the scenes as we share posts on the day-to-day of a financial PR/digital firm, our community involvement, and random insights.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
4 must-reads if your job involves reaching and engaging financial advisors
Mutual fund and ETF marketers, sales and BI teams all would benefit from this commentary on the evolving challenge of serving third-party distributors.
Financial PR and digital marketing: How they work together
The two disciplines intersect on speed to market communicating, content, distribution, reach, segmentation, amplification, measurement, etc.
A shout-out to ETF marketing, sales teams at the 30-year mark
The SPDR S&P 500 ETF (SPY) celebrated its 30th anniversary this week, and everybody who’s anybody has weighed in with fascinating reminiscences about how the idea…
Considerations for tweeting in a time of Twitter turmoil
What does Elon Musk’s Twitter takeover mean for your firm’s account?
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