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“No AI answers, please” – What reporters are really telling sources
Key takeaways: Reporters are screening for AI and saying so plainly in their outreach. Journalists are looking for authentic responses informed by specific expertise and experience. Running your…
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“Meet the Milwaukee Business Journal’s 2026 Women of Influence”
Today, the Milwaukee Business Journal’s editor-in-chief Timothy Gibbons covered the event honoring 25 “Women of Influence” in the Milwaukee area, including Lowe Group president and…
The financial communications niche
It’s official–The Lowe Group has moved up from #20 to #18 on O’Dwyer’s list of top PR firms specializing in finance. When I launched the…
Centers of Finfluence Survey 2026: Ranking the finfluencers financial professionals actually follow
The term “finfluencer” conjures images of YouTube thumbnails and TikTok videos, but there’s a parallel universe of influence happening among financial services professionals. Consumer facing…
The ETF launch reimagined: Communications strategies for 351 conversions
Key Takeaways: 351 conversions are redefining the launch playbook for ETF issuers and demand a thoughtful communications strategy for each phase: before, during and after launch. Early, clear education can turn the technical concepts into understandable stories that resonate help attract…
Jody Lowe covers the foundational role of messaging, PR and media outreach, and thought leadership content with The Wealth Advisor at Future Proof 2025.
Lowe Group Founder Jody Lowe joined Scott Martin from The Wealth Advisor at Future Proof Festival to discuss how strategic communications can help cut through…
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
Insider’s list of investing podcasts [March 2025 update]
Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.
Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C
Asset management websites, in particular, increasingly serve professional and retail investors.
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