LoweDown Blog.

Insights on issues impacting the investment industry.

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Lowe Group breaks into top 20 financial PR agencies 

While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.

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Insider’s list of investing podcasts [March 2025 update] 

Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.

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Interviews by email? Not always a good idea 

Making a bigger investment in time and connection leads to richer, more engaged interviews.

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ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C

Asset management websites, in particular, increasingly serve professional and retail investors.

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Home offices’ growing interest in active ETFs

CFA Society of Chicago/Women in ETFs panel discussion provides an update on national account gatekeeper due diligence.

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Uh-oh, your 2025 market outlook’s already out of date

Key takeaways: The markets have reacted to the unprecedented wave of policy actions from the new Trump administration Some asset managers have already moved to provide updates to their market…

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The new Lowecom.com: an updated resource for you

Key takeaways Lowe Group’s redesign focused on the needs of investment communications executives charged with growing their businesses Case study proofpoints and videos give visitors a sense of the team…

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Lowe Group introduces PR/Marketing assessment tool for asset managers 

The customized tool can help mutual fund/ETF firms optimize their websites to support PR and digital marketing goals.

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