LoweDown Blog.
Insights on issues impacting the investment industry.
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The ETF launch reimagined: Communications strategies for 351 conversions
Key Takeaways: 351 conversions are redefining the launch playbook for ETF issuers and demand a thoughtful communications strategy for each phase: before, during and after launch. Early, clear education can turn the technical concepts into understandable stories that resonate help attract…
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Lowe Group introduces PR/Marketing assessment tool for asset managers
The customized tool can help mutual fund/ETF firms optimize their websites to support PR and digital marketing goals.
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