LoweDown Blog.
Insights on issues impacting the investment industry.
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Eight examples of RIAs raising visibility upmarket
Key Takeaways: Focus on reaching attorneys, CPAs and other professional advisors to high-net-worth and ultra-high-net-worth clients. If you serve a niche audience, look for media opportunities in publications that…
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Give in order to get: Leveraging expertise for PR and brand-building
Demonstrating one’s expertise by sharing what you know can help build your reputation and ultimately lead to opportunity
Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”
You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it…
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
We have a different take on the canned ‘Share of Voice’ metric
Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.
Keep your message triangle on replay
Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
Among the many ways Milwaukee is not horrible: Its investment cred
Our beloved hometown is where many elite money managers thrive.
Your PR firm has a new owner—where does that leave you?
Jody Lowe comments on what to expect even during a transition—and when it may be time to reassess your partnership.
Welcome to the investment industry, grads!
Mutual fund, ETF, advisory firms trump others on Marketing/Sales alignment, engagement and original content results.
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