LoweDown Blog.

Insights on issues impacting the investment industry.

blog icons

The Latest

Financial PR can do more

Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.

Read Post

Why not promote mutual funds, ETFs on LinkedIn?

“Advertise where the people are”—advice that’s leading many investment firms to the industry’s favorite social platform.

Read Post

The Broadridge whitepaper that explains a lot about the change underway in the fund industry

Shifting product preferences, heightened differentiation, personalization all have implications for mutual fund, ETF marketers.

Read Post

Investment podcast directory update [October 2023]

Ten shows added and six dropped in the latest update to the Insider’s List of Investment Podcasts.

Read Post

The 9 words we’re seeing a lot of, with mixed emotions

Where did de-dollarize, double-click, feedforward, greenhushing, mixternal, phubbing, pitch-slap, rage click and TL;DR come from anyway?

Read Post

Three ways not to sound salesy in educational content

Content can build trust with clients and prospects if it delivers value without sounding like an overt sales pitch.

Read Post

Why choose one when you can have both? Our take on WFH

A business that trusts that its employees is more likely to be successful. 

Read Post

On compliance and media interviews: How a well written media policy helps investment firms avoid pitfalls

Mutual fund, ETF managers benefit from guardrails on citing holdings, quoting performance, and repurposing media mentions.

Read Post

As capital inflows slow, PE firms need to get creative & proactive

In a fundraising environment that lifted all boats, private equity firms could afford to treat communications as an afterthought. Not anymore.

Read Post

Marketing and communications professionals should know the new SEC Marketing Rule

The announcement of the first charges serve as a reminder: this rule is fundamentally different from what was expected.

Read Post