What does a ‘Midwest Sensibility’ mean for financial PR (and why it’s not about geography)

I’ve been told our firm has a Midwest sensibility, and I believe it is true. None of us grew up on a farm, but a number of us were born and raised in the Midwest. We are plainspoken and direct. We have a hard-working scrappiness that puts clients first and avoids fluff. We under-promise. We don’t brag.

We don’t need to be based on either coast to have the requisite experience and team to serve our financial industry clientele. And while our Midwestern roots are unglamorous, the truth is it is an operating philosophy that has been valuable in a trust-based industry.

What do we mean by a Midwestern sensibility?

Plain language, not jargon

In an industry where reputation and trust are paramount, clients want direct and clear language their clients understand. That comes naturally to us. The ability to break things down into a core and resonant message that connects with clients is a critical first step to help you building awareness.

Directness over spin

It isn’t in our nature to try to convince people something is what it isn’t. And in the compliance heavy financial comms arena, straight talk reduces risk rather than creating it. It means you get fewer surprises and less risk of a compliance issue.

Responsiveness and accessibility

Our team responds when you need us. There is no ego. No gatekeeping. We answer the phone when you need us, on your schedule.

Steadiness under pressure

We don’t panic when markets move and we bring a clear-eyed experience to bear to make sure your messaging remains even keeled and help you convey a calm presence.

We’ve written before about our great good fortune to be working in the competitive financial communications niche. O’Dwyer’s recently ranked Lowe Group #18 nationally among firms serving the financial services industry. We show up every day to help our asset management clients bring their ETFs to market, our wealth management clients define and reach their niche audiences, and our fintech clients elevate their innovations to help optimize client results. We couldn’t be prouder to help them achieve their goals.

What you can expect

What does that mean in practice? We aren’t going to over promise, over-polish or over-spin. Substance over flash. Consistent hard work over “what did you do for me lately”.

We’ve learned it doesn’t matter where you are based, it is how you show up. One way to see what this Midwest sensibility might mean in practice is to schedule a call with us. We’re happy to share a few thoughts on what an effective strategy might be or how we’d approach getting the outcomes you are looking for. Just drop us a line and we’ll get back to you on your schedule, not ours.