Measurement dashboards – look at multiple data points to measure your PR impact and investment

By Jody Lowe and Katherine Murray Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically.  The audiences you are trying to reach – institutional investors, advisors, high-net-worth individuals, retirement investors – all consume news in multiple ways. The traditional print news hole of the past has shrunk [...]