LinkedIn’s advertising platform is changing – and B2B firms should pay attention

LinkedIn is the No. 1 platform for business-to-business (B2B) marketing, with 94 percent of B2B marketers using the channel for content distribution. According to the site, LinkedIn is also the biggest driver of traffic to B2B websites and blogs, with half of all social media referral traffic stemming from LinkedIn. Recent changes to its advertising platform make the social channel [...]