When our clients ask us how to increase their social media reach and engagement, we counsel them to look first at whether and how much their own employees share and like their corporate or thought leaders’ posts. The Twitter and LinkedIn algorithms that determine what is shown on a user’s feed favor posts that quickly attract high levels of [...]
By now, most financial services firms are aware of the marketing power of LinkedIn. Even if they don’t use social media platforms such as Twitter or Instagram, it’s rare to come across a firm that isn’t on the professional networking site. LinkedIn says its members are 2x more likely to seek financial advice on the platform and are [...]
LinkedIn is the No. 1 platform for business-to-business (B2B) marketing, with 94 percent of B2B marketers using the channel for content distribution. According to the site, LinkedIn is also the biggest driver of traffic to B2B websites and blogs, with half of all social media referral traffic stemming from LinkedIn. Recent changes to its advertising platform make the social [...]
All social media platforms are not created equal. To increase engagement rates and the odds of connecting with your ideal audience, tailor your social media content uniquely for each platform. It’s helpful to take a step back and look at the demographics, audience reach and purpose of each platform, and then identify how they relate to your firm’s overarching [...]
