Considerations for Tweeting in a Time of Twitter Turmoil

Everyone’s talking about Elon Musk’s Twitter takeover, but do you know what that means for your firm’s account? Without commenting on Musk’s business strategy, his bold actions, such as changes in verification process including the Twitter Blue launch and an overhaul of moderation policies, have caused many of our clients to wonder what a Musk-led Twitter might mean. As you [...]

By |2022-11-30T17:07:57-06:0011/30/2022|

Observations on effective social media programs

During a recent call with a client we admire for its strong thought leadership and social media outreach, we spent a few minutes discussing the goals of social media communications. Are successful social media programs measured mainly by an increase in sales or leads added to the pipeline? That is one measure. But in our experience, a successful program does [...]

By |2022-08-17T15:36:53-06:0008/15/2022|
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