Financial institutions are increasingly thinking outside the box when it comes to marketing their financial products and services. As Fidelity’s Abigail Johnson said in a Nov. interview, “I'm very down on conventional advertising...I think that conventional advertising will be less and less the way of the world. We need to find other ways to get people to give us [...]
All social media platforms are not created equal. To increase engagement rates and the odds of connecting with your ideal audience, tailor your social media content uniquely for each platform. It’s helpful to take a step back and look at the demographics, audience reach and purpose of each platform, and then identify how they relate to your firm’s overarching [...]
When trying to make impactful and lasting changes to your organization’s social media presence, it can be challenging to decide where to start. While it is imperative to periodically assess your own footprint and evaluate from within, don’t stay there too long. If you don’t take the time to look beyond your mirror, you’ll miss out on the valuable (and free!) information you could learn from examining the performance of your peers. Although this process can be relatively [...]
