Evolving your PR approach as newspapers shrink

I have been lamenting recent changes to the print edition of the Wall Street Journal. In November, the paper eliminated the Personal Journal section, and now the paper is down to just two sections on Tuesdays, Wednesdays and Thursdays. This isn’t the first time. I’ve been reading the Wall Street Journal in print daily since joining the financial services industry [...]

By |2020-04-08T21:58:59-06:0001/10/2017|

Thought Leadership: The Key Ingredient to Your Content Marketing Program

Thought leadership is content that can influence the way people think or discusses and identifies industry trends in an interesting or thought provoking way. Think of thought leadership as you and your firm’s ideas, insights and viewpoints on relevant topics. Thought leadership is the most important ingredient in your content marketing program. Why? Your thought leadership is the entry point [...]

By |2020-04-24T10:00:16-06:0003/18/2014|
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