By: Ben Bishop; Andy Azinger Talk to the media weekly? Just once in a blue moon? A trio of top-level messages will guide your media interactions and keep you on-point. Ben Bishop, Vice President and managing director with the Lowe Group explains how. Duration: 15:00 Transcript Ben Bishop Having done this work ahead of [...]
Whether you talk to the media weekly or once in a blue moon, you should have a trio of top-level messages about your firm to guide your media interactions. Those key points—what we call a message triangle—keep you focused when you are talking to a reporter. If it’s a phone call, have them in front of you, written out [...]
By: Jody Lowe; Michael Young; Andy Azinger More investors are looking for positive ways to make a difference with their pocket books. Michael Young with the US SIF Foundation makes it easy to learn how. Duration: 31:35 Transcript: [MUSIC] Michael Young I think when you look at most people when it comes to retirement [...]
Jody Lowe joined Bacon Sports Founder Rob Cressy for a conversation about how to prepare for a successful audio or video interview. Topics include identifying your key messages, engaging with the media and pitfalls to avoid. Listen to Sports Market Huddle, EP-397 Marketing & Media in the New Normal with Jody Lowe, on iTunes or Spotify. [...]
Oh shoot (or more likely an expletive). Nothing worse than getting an unexpected google alert with your company name connected to unflattering news. It is frustrating to be the subject of negative media coverage. When your company is named in a lawsuit or regulatory matter, or a key executive leaves to join a competitor, the news media loves to tell these stories as much as we’d prefer to avoid them. And even after the dust settles, it [...]
