The TV series Not Dead Yet features a journalist turned obituary writer who is visited by the ghosts of her subjects. Like the fictional character, real life obituary writers sometimes write about their famous subjects while they are still alive. While it may sound creepy, it’s not a bad model for comms professionals who may be faced with sharing [...]
Author’s note: As local and national officials struggled to respond to the recent Norfolk Southern train derailment in Ohio and its effects, it reminded us of another public official, Teddy Roosevelt, who faced and effectively averted a different public crisis. We are revisiting this blog which is among the most popular we’ve published. Best-selling author and historian Doris Kearns [...]
I’m a bottom-up manager and I don’t have a ‘big picture’ view.” “We don’t make bets on sectors. We build our portfolios stock by stock.” “The economic outlook doesn’t matter. We are focused on long-term company fundamentals.” Admirable. But this can be tough for your media relations team as they try to get you interviewed in the media. The [...]
Many portfolio managers, analysts and advisors tell us they are too busy to take the time to explain what they do. Many are also concerned about sharing their “secret sauce,” that what they say might be proprietary. But we tell our clients that they need to “lift the curtain” to transparently explain what they do and what they’ve consistently [...]
“Can you get me on CNBC?” This is a frequent request we get from advisors and financial experts who want media attention, despite the fact that most advisors can’t and won’t talk about the public company stocks that are the stock and trade of financial TV news. We’ve also heard many variations of the question, “How can I get the Podunk Journal to write about me?” We once [...]
I have absolutely no skin in this game – I have never owned GameStop nor have I ever shorted a stock – it is still instructive to speculate about the reputation management strategies of the various players in last week’s astonishing events. An internet inspired mob orchestrated a short squeeze that led to a maddening crowd of Main Street investors buying up the stock of a fundamentally struggling company and forcing a comeuppance on [...]
Theodore Roosevelt Historian Doris Kearns Goodwin’s book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other [...]
In the past, in-person wholesaler educational events with advisors were at the heart of awareness building for mutual fund companies. Not anymore. A recent study from J.D. Power confirms the trend toward virtual and digital engagement with advisors. Asset managers “need to provide easy access to relevant content and resources across multiple digital channels, including content that can help them do their job more effectively [...]
Oh shoot (or more likely an expletive). Nothing worse than getting an unexpected google alert with your company name connected to unflattering news. It is frustrating to be the subject of negative media coverage. When your company is named in a lawsuit or regulatory matter, or a key executive leaves to join a competitor, the news media loves to tell these stories as much as we’d prefer to avoid them. And even after the dust settles, it [...]
COVID 19 has forced the cancellation, at least for the near term, of most in-person conferences and events. Both Schwab and Morningstar’s massive advisor conferences will now be online. This isn’t all bad. Early feedback on other well-attended events that have been held virtually is promising. Apple’s virtual conference is likely to attract many more people than would otherwise [...]
