COVID 19 has forced the cancellation, at least for the near term, of most in-person conferences and events. Both Schwab and Morningstar’s massive advisor conferences will now be online. This isn’t all bad. Early feedback on other well-attended events that have been held virtually is promising. Apple’s virtual conference is likely to attract many more people than would otherwise [...]
New research from Logica Research’s Future of Money Survey offers important insights about consumers and money in a world upended by COVID-19. What do consumers want and how should you communicate with them? A recent webinar on the study sponsored by the Financial Communications Society stressed the need for empathetic communications. Financial companies should demonstrate they understand their customers’ [...]
In this new world of “shelter at home” uncertainty, your inbox has probably been flooded with hundreds of updates from businesses about COVID-19. Among them are messages from investment firms and financial advisors seeking to assure recipients that things are under control. These senders have an even more complex task than most organizations as they must also address financial [...]
The SEC proposed new rules to modernize how advisors can advertise or solicit new customers. Current rules include broad restrictions on what it considers advertising and on testimonials and endorsements--limitations that have proven difficult for advisors in the age of new technologies and social media. It will take time for lawyers to fully review and comment on the 507-page [...]
As a PR firm that works with clients on reputation management, we’ve had a hard time averting our eyes from the train wreck last week at the Tiburon Conference. Industry media blew up with news of celebrity advisor Ken Fisher’s lewd and off-color remarks while being interviewed on stage at the off-the record Tiburon conference. Tibruron managing partner Chip [...]
A recent study from Schwab found the following troubling statistics for the financial planning industry: Only one in four individuals has a written financial plan. Nearly half (45%) prefer visiting the dentist versus making an appointment with their financial advisor. Parents are No. 1 on the list to go to for advice (23%) followed by the internet (19%). Men [...]
Many of us here at The Lowe Group are avid podcast listeners. There are several financial podcasts we follow, including well-known shows such as Freakonomics and The Wall Street Journal’s Secrets of Wealthy Women. For your listening pleasure, here is a short list of a few financial podcasts that have recently caught our attention: Michael Kitces (@MichaelKitces) produces an excellent podcast aimed at financial advisors looking to grow their businesses. His Financial Advisor Success podcast explores topics of [...]
Historian Doris Kearns Goodwin’s new book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other leaders. Buried in [...]
Financial service executives, strategists and rock star portfolio managers frequently get to New York City where the bulk of the financial media live and work. This can be a great opportunity to make introductions to key reporters. While getting busy leaders to take the time to meet with journalists or do in-studio broadcast interviews can be a challenge, it [...]
We’ve used the terms “breaking through the clutter” for more than 15 years when talking about the challenge of being heard in a multimedia world. Well before the widespread adoption of social media, we talked about the proliferation of news websites and online media that competed with – and ultimately reduced – the power of traditional media. But today, [...]
