LoweDown Blog.
Insights on issues impacting the investment industry.
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10/10, No Notes: The time a Lowe Group client pulled off the perfect pivot, straight out of our media training, on live TV
Key Takeaways: The most effective pivot is to acknowledge the question, answer briefly, and bridge to your message. A strong message triangle keeps you focused…
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Future Proof Festival: Advisors can apply elements of the PR toolkit to build authority, grow brand and demand
The conference offers multiple opportunities to get in front of the technology and trends shaping client demand and driving industry news.
Everything you always wanted to know about the ETF media landscape
Launching an ETF? Here’s your guide to using the media to capture financial advisors’ attention.
Want AI visibility? Pursue earned media, confirms Muck Rack study
Muck Rack research shows that when AI models search the internet, content from news organizations is frequently cited.
So, you want to be a presenter? How to unlock the power of conferences
Presenting at a conference can support brand awareness and help elevate you as a trusted voice in the industry.
Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
Financial PR can do more
Public relations should be a strategic business function, especially at firms that are growing, exploring new markets, or trying to build a distinct and relevant brand.
Introducing Finfluential, tracking emerging sources of influence in the investment industry
Who’s breaking out in the investment industry? Lowe Group launches Substack newsletter to spot the influences
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
Oliver Renick’s tips for standing out in financial TV interviews
See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.
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