LoweDown Blog.

Insights on issues impacting the investment industry.

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How to hire the right financial PR firm: 7 critical questions for asset managers to ask

Experience, media relationships, familiarity with compliance, tight collaboration with digital marketing all matter most.

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We stand with the em dash

Used by Buffett, Marks, Zweig, Benz and others, the dash doesn’t deserve to be cancelled over a silly misunderstanding.

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AI tools for financial PR, digital marketing: 5 takeaways from Office Hours

ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.

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AI is changing financial PR…for the better 

Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.

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How would email SEO work for investment firms? 

The life of email content could be extended by appearing in Google search results. How would that work exactly? We’re eager to learn more.

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The data, the content, the CTAs: How the latest ETFs are being marketed

A look at how 2025 issuers are supporting their product launches.

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Smaller podcasts can offer just as much value

Niche podcasts provide the opportunity to find your community and assert your authority.

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Commenting on today’s volatility takes courage  

Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.

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Communicating through the volatility: 6 ways it’s different this time

Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.

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