LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
AI is changing financial PR…for the better
Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.
How would email SEO work for investment firms?
The life of email content could be extended by appearing in Google search results. How would that work exactly? We’re eager to learn more.
The data, the content, the CTAs: How the latest ETFs are being marketed
A look at how 2025 issuers are supporting their product launches.
Smaller podcasts can offer just as much value
Niche podcasts provide the opportunity to find your community and assert your authority.
Commenting on today’s volatility takes courage
Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.
Communicating through the volatility: 6 ways it’s different this time
Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.
The specific considerations for investment brands in AI search
PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.
Future Proof Citywide: A refreshing, productive event
The highlight of the upstart conference: one-on-one meetings that facilitate connection between advisors and other participants.
Insider’s list of investing podcasts [March 2025 update]
Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.
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