LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
How to leverage the news value of fund milestones
Some anniversaries and AUM hurdles are good news for fund company, advisors and investors alike.
How to avoid sounding self-serving as you write content
Self-serving content can undermine the implicit contract you have with your readers.
SEC Marketing Rule—What is an advertisement?
Ahead of its two-year anniversary, Ben Bishop revisits the rule guiding advisory firm marketing.
Dialing back on the violent metaphors
Bulletproof portfolios? Pat Allen on hitting her limit on the terms we use that may help to normalize violence.
Titling your content in a way that doesn’t telegraph marketing content follows
Framing content in a self-serving way can inadvertently narrow your readership. Here’s how to avoid that.
Introducing the Visibility Grader: a PR/Marketing measurement tool just for asset managers
The customized tool can help mutual fund/ETF firms optimize their websites to support public relations and digital marketing goals.
Practical ideas for developing content when your team is small
Ben Bishop shares tips for creating quality content when your marketing and sales resources are limited.
A marketer’s heartfelt homage to mutual funds on their 100th
Sure, ETFs and SMAs promise to enhance investors’ experience. But, how about a nod to the mutual fund that got us all here.
Think in threes
Here’s a tool we use when thinking about core messaging or creating a message-triangle.
The investment industry stories we’ll remember from 2023
ChatGPT, the resurgence of fixed income, Taylor Swift, direct indexing, Future Proof and more make up our most memorable stories of the year.
Subscribe.
Receive the latest
LoweDown blog posts.