LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Paid search offers visibility benefits, even as costs rise and habits shift
For how long will it be a go-to tactic, especially for long tail searches?
Tepid social media results may require a pivot in asset managers’ approach
Are the one-size-fits-all posts from the LinkedIn company page working for anyone?
SMAs and model portfolios stake their claim on asset manager websites
New and newly public investment types come with their own data and content requirements—most of which help advance digital engagement strategies.
New to marketing ETFs? Download our guide
Prepare to dazzle with this introduction to the elements of a successful ETF marketing plan.
Financial Advisor Magazine: “Lights! Camera! Advisors Discover The Power Of Video Marketing”
Financial Advisor Magazine’s Ben Mattlin spoke to industry experts, including our Executive Vice President, Digital Pat Allen, about the various ways advisors use video.
Latest MuckRack survey sheds light on marketing/comms convergence, alignment
Marketers and PR/communications pros share top priorities but diverge on how they measure success.
Starting February 1, bulk-email basics matter even more
“If you don’t comply, your email reputation may suffer and worse.”
Vanguard ban on bitcoin ETFs [A communications case study]
With ample time and opportunity to be proactive, the firm chose to be reactive.
ETF marketing gone wild: The spot bitcoin launch
Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever….
Our take on what’s ahead for investment industry digital marketers in 2024
Skill development, brand-building, social network hoop-jumping, and fighting the forces conspiring to prevent email delivery all loom large in 2024.
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