LoweDown Blog.
Insights on issues impacting the investment industry.
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Claude’s watermark: What it means for financial services content creators
Anthropic now watermarks Claude-generated text with an invisible, keyed word-selection pattern (no visible mark, no metadata) Light editing of a Claude draft probably isn’t enough to avoid it; original…
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Calamos’ Bob Behan: A veteran distribution exec on leadership, management
The no-nonsense yet compassionate style that led to his team’s 50% year-over-year sales improvement—despite the COVID lockdown
Why not promote mutual funds, ETFs on LinkedIn?
“Advertise where the people are”—advice that’s leading many investment firms to the industry’s favorite social platform.
The Broadridge whitepaper that explains a lot about the change underway in the fund industry
Shifting product preferences, heightened differentiation, personalization all have implications for mutual fund, ETF marketers.
The 9 words we’re seeing a lot of, with mixed emotions
Where did de-dollarize, double-click, feedforward, greenhushing, mixternal, phubbing, pitch-slap, rage click and TL;DR come from anyway?
Gen Z and traditional investment providers: where, how will their paths even cross?
Like most of their peers, our Gen Z interns are investing without the help of the usual suspects (asset managers and advisors). Everybody OK with that?
9 head-turning charts, animations, images from investment firm marketers
These graphics make fixed income fabulous, give a 007 vibes to webcasts, and breathe new life into marcom tropes.
Ho-hum and hmm: Threads seems like a pale imitation of Twitter
It lacks the imagery of Instagram and the functionality of the other place. Guess we have no choice but to wait and see.
Our intuitive framework for reporting and measuring on PR and digital marketing
As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return…
This slowpoke recession is clogging inboxes everywhere
Over the last 15 months asset managers have sent more than 3,000 recession-related emails to financial advisors. We investigate.
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