LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
The updated PESO model and the PR/marketing conversations it can help drive
Communications pros are digging deeper to understand and measure the true impact of what they do and its contribution to business results.
Finfluencers are on the rise—and industry groups and regulators are paying attention
Jody Lowe on what marketers need to consider when leveraging social media influence in support of investment products and services.
15 steps to becoming the best podcast guest
Our tips will help you make the most of your opportunity.
Don’t overlook an important piece of RIA M&A: the story you have to tell
Every deal announcement is an opportunity to reiterate your firm’s core strengths. Here’s how the Lowe Group plans to share the news.
PR on a sliding scale: When to be proactive, when to be reactive—and when to be in the middle
Negative or unwelcome news? A few factors determine how and when to communicate.
Latest MuckRack survey sheds light on marketing/comms convergence, alignment
Marketers and PR/communications pros share top priorities but diverge on how they measure success.
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
Two-thirds of CCOs are included in discussions about important decisions before they’re made, according to recent Edelman study.
Our 2024 predictions for PR pros
Jody Lowe weighs in with some predictions for investment industry public relations trends.
A 2023 holiday reading list for investment pros
Stripped from her Kindle and Audible reading lists, these are Jody Lowe's book recommendations for financial communicators.
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