LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Why you can’t let Compliance ban influencer partnerships
The investment industry has long worked with influencers—and to the industry’s benefit.
Our 2025 book recommendations for investment communications pros
Jody Lowe starts off the new year with her annual reading list.
Take off your glasses to see what’s ahead: Schwab Impact 2024
Jody Lowe’s report on the annual conference for fiduciary RIAs.
Give in order to get: Leveraging expertise for PR and brand-building
Demonstrating one’s expertise by sharing what you know can help build your reputation and ultimately lead to opportunity
Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”
You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it…
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
We have a different take on the canned ‘Share of Voice’ metric
Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.
Keep your message triangle on replay
Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
Among the many ways Milwaukee is not horrible: Its investment cred
Our beloved hometown is where many elite money managers thrive.
Subscribe.
Receive the latest
LoweDown blog posts.