LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
Our intuitive framework for reporting and measuring on PR and digital marketing
As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return…
Dive-bombed by negative news coverage? How to recover and move forward
As a recreational runner, I’ve had a lifelong fear of red-winged blackbirds. I’ve been divebombed numerous times seemingly out of the blue when a protectant…
What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions
What’s not to like: Latest FUSE research affirms PR value while answering burning digital marketing questions
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
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