LoweDown Blog.

Insights on issues impacting the investment industry.

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Get the hit: 11 tips to land broadcast appearances

Advice from a PR expert on how to score with financial news and podcast networks.

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A must-read for investment website publishers: takeaways from the Google leak

Recent disclosures have lifted the veil on how search rankings work, yielding content and SEO insights.

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We have a different take on the canned ‘Share of Voice’ metric

Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.

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Newsrooms are diverse—and journalists want diverse sources too

On male-dominated Wall Street, diversity includes females as well as BIPOC and LGBTQ+ voices).

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Keep your message triangle on replay

Here’s how to create a message triangle, or 3 top-line talking points, to keep you on point.

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Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted

With less time than they had to prepare for the bitcoin ETF, asset managers nonetheless produced a $1.1 billion Day 1 for Ethereum ETFs.

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Lowe Group introduces PR/Marketing assessment tool for asset managers 

The customized tool can help mutual fund/ETF firms optimize their websites to support PR and digital marketing goals.

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Dialing back on the violent metaphors

Bulletproof portfolios? Pat Allen on hitting her limit on the terms we use that may help to normalize violence.

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You need to rank #1 for your product tickers

If your site isn’t the top result, you’re lost in the traffic jam mess of the rest. That’s not where you want to be for a whole host of reasons.

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