LoweDown Blog.
Insights on issues impacting the investment industry.
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Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
How AI search could lead to a boost in visibility for investment firms
This is big. You’ve likely read and heard your fill of the transformative potential of artificial intelligence (AI) not just in the world but in…
Best practices for sharing news releases
Take every opportunity to leverage the impact of your firm’s news.
Are you ready for AI to summarize your emails?
Artificial intelligence curation of financial advisors’ In boxes will likely require an evolution of ETF and mutual fund marketing email design and content.
SEC Marketing Rule—What is an advertisement?
Ahead of its two-year anniversary, Ben Bishop revisits the rule guiding advisory firm marketing.
Get the hit: 11 tips to land broadcast appearances
Advice from a PR expert on how to score with financial news and podcast networks.
A must-read for investment website publishers: takeaways from the Google leak
Recent disclosures have lifted the veil on how search rankings work, yielding content and SEO insights.
We have a different take on the canned ‘Share of Voice’ metric
Meaningful analysis of PR efforts requires reporting metrics that focus on impactful media outcomes.
Newsrooms are diverse—and journalists want diverse sources too
On male-dominated Wall Street, diversity includes females as well as BIPOC and LGBTQ+ voices).
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