LoweDown Blog.
Insights on issues impacting the investment industry.
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From agency leader to in-house PR executive, Melissa Murphy’s career highlights the importance of relationships
Lowe Group wrapped up our 2025 team retreat a few days ago and, as in past years, we got to spend time together learning, planning,…
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How to avoid sounding self-serving as you write content
Self-serving content can undermine the implicit contract you have with your readers.
Could finsky replace fintwit?
The Bluesky social network offers significant improvements for the financial Twitter community on Elon Musk’s X. Will there be a mass Xodus?
Take off your glasses to see what’s ahead: Schwab Impact 2024
Jody Lowe’s report on the annual conference for fiduciary RIAs.
Why your website needs to be even better than BlackRock’s
To make the most of advisors’ occasional visits, second-tier sites need to be easier to use, according to J.D. Power & Associates.
Give in order to get: Leveraging expertise for PR and brand-building
Demonstrating one’s expertise by sharing what you know can help build your reputation and ultimately lead to opportunity
Insider’s list of investing podcasts [November 2024 update]
The latest update to the Insider’s List of Investing Podcasts includes 10 new titles.
Industry awards: apply or not?
A colleague once received an email from an awards organization announcing that their client had won an award titled “Best Asset Manager in Wisconsin.” The…
An early look at alts marketing—it’s a steep climb to the second trillion
A spot check suggests that advisor education and promotion is still at the foundational stage.
The New York media trip: Taking investment pros on the road
Your market strategists and rockstar portfolio managers frequently get to New York where many in the financial media live and work. Taking advantage of their…
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