LoweDown Blog.
Insights on issues impacting the investment industry.
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Morningstar conference regains its mojo
Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.
Kudos to fund marketers: MICUS24 swag does not disappoint!
Jody Lowe reviews (and enthusiastically approves of) the tchotchkes featured at the Morningstar Investment Conference.
Titling your content in a way that doesn’t telegraph marketing content follows
Framing content in a self-serving way can inadvertently narrow your readership. Here’s how to avoid that.
3 words for new ETF issuers: Go all in
The pursuit for profitability with new ETFs requires pulling out all the marketing stops.
Among the many ways Milwaukee is not horrible: Its investment cred
Our beloved hometown is where many elite money managers thrive.
Introducing the Visibility Grader: a PR/Marketing measurement tool just for asset managers
The customized tool can help mutual fund/ETF firms optimize their websites to support public relations and digital marketing goals.
Practical ideas for developing content when your team is small
Ben Bishop shares tips for creating quality content when your marketing and sales resources are limited.
Your PR firm has a new owner—where does that leave you?
Jody Lowe comments on what to expect even during a transition—and when it may be time to reassess your partnership.
Asset manager, wealth manager social media outperforms other finserv: Hearsay study
Mutual fund, ETF, advisory firms trump others on Marketing/Sales alignment, engagement and original content results.
Welcome to the investment industry, grads!
Mutual fund, ETF, advisory firms trump others on Marketing/Sales alignment, engagement and original content results.
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