LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Communications strategies for alternative asset managers that pass compliance muster and reach your target audiences
Key Takeaways: Alternative investments are growing across the wealth and retirement channels, drawing heightened attention-and skepticism-from investors and financial media. To capture this interest while…
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It pays to be first: PR lessons from the first ETF share class launch
Key Takeaways: The first ETF share class launch was by F/m Investments The smaller firm beat larger rivals, and the news was widely covered by…
2026 FUSE Forecast and the implications for communicators
Key Takeaways: ETF proliferation accelerates with FUSE projecting record issuance in 2026, with active ETFs and ETF share classes expanding Alternative investments democratize and continue…
SEC Risk Alert: 3 Takeaways on Testimonials for Marketing Teams
Key Takeaways: Disclosures must be visible and prominent at the time a testimonial is presented to meet SEC requirements. Unpaid client testimonials remain subject to…
Embracing an AI native financial communications effort
Key Takeaways: AI is transforming financial communications by automating research, media outreach strategies, and content planning to boost productivity. Human oversight is vital to ensure authenticity, accuracy,…
Four takeaways about AI’s rapidly changing impact on financial PR
Key Takeaways: AI answers are increasingly citing news releases and journalistic outlets, making consistent, high-quality earned media and press releases more valuable than ever for…
2025 → 2026? Eight predictions for the financial news coverage in the new year
Key Takeaways: Media interest in 2025 centered on the rise of ETFs, growing advisor focus on alternatives, AI’s expanding influence, and the effects of new…
Insider’s list of investing podcasts [January 2026 update]
Key Takeaways: The directory now includes 130 investing podcasts recommended for institutional and retail investors, financial advisors, and those focused on ETFs, retirement, impact investing,…
2026 book recommendations
Key Takeaways: We offer a few book recommendations for professionals working in the investment industry that either directly or indirectly cover business, investment or wealth/estate…
Sustainable investing communication strategies for 2026
Key Takeaways: Sustainable investing remains resilient despite political pushback and still represents a meaningful share of the US market. To reach and engage interested investors,…
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