And now a word from our young professionals: Hands-on and happy to be learning PR

When polling a room of fifth graders about their career goals, you might hear answers like “doctor,” “fireman” or “teacher.” One job that is (not so surprisingly) missing from the list of frequently listed childhood career aspirations is “financial services public relations associate.” Although this career might not be top of mind for many young people, including recent grads, [...]

By |2024-03-03T14:27:47-06:0006/06/2023|

Pitching pointers for fledgling flacks

The advice I’d give to early-career PR professionals about interacting with reporters is not too different from the advice I would give to anyone in the field: Make yourself a resource and not a pain-in-the-neck who wastes their time.   When you’re a “flack,” as many curmudgeonly journalists (some of whom clearly were not adequately cared for as small [...]

By |2024-03-03T14:29:24-06:0006/05/2023|

New financial-services content creators: Let your curiosity guide your learning in these three areas

Welcome to your new job in content creation within the financial services industry. Your curiosity is your most important asset in your new job. Put it to good use.   When I was first working in financial communications, one of my assignments was to draft answers to requests for proposals. This was in-house at an investment firm. RFP work can [...]

By |2024-03-03T14:29:06-06:0006/02/2023|

Lucky you: Digital marketers get the keys to the kingdom

Congratulations on completing the studies required to earn your degree as a digital marketer! We’re not going to insult you by suggesting that now you have everything you need. Of course, you don’t—you’re in digital marketing. You’ve chosen a career that’s the opposite of static. You’re heading toward a lifetime of learning. But maybe that’s part of what appeals [...]

By |2024-03-03T16:06:09-06:0006/01/2023|

The best strategy for your new PR career? Say yes!

A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job [...]

By |2023-07-10T13:58:42-05:0005/31/2023|
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