Ep 204: Career and Life Lessons from Financial PR Veteran Jody Lowe

By: Jody Lowe; Andy Azinger Duration: 29:31 What makes the Lowe Group stand out from generalist PR firms? A dedicated focus on the financial services industry. Jody Lowe, founder, president, and managing director of the Lowe Group, looks back over her 30+ year career and discusses what she's learned about financial PR and offers a few lessons you can apply. [...]

By |2021-05-26T11:31:39-06:0005/26/2021|

Dive bombed by negative news coverage? How to recover and move forward

Each spring, I like to enjoy the warmer weather by walking the many trails in my neighborhood. I'm often disturbed by dive-bombing red winged blackbirds, nature’s guerilla warriors who can strike out of the blue, totally upsetting a peaceful stroll. Being the subject of a negative article or social media post can feel the same. Your otherwise sanguine world is [...]

By |2021-04-02T11:35:36-06:0001/20/2021|

What to do in the conference vacuum: How to refocus your conference budget on other brand-building activities

COVID 19 has forced the cancellation, at least for the near term, of most in-person conferences and events.  Both Schwab and Morningstar’s massive advisor conferences will now be online. This isn’t all bad.  Early feedback on other well-attended events that have been held virtually is promising.  Apple’s virtual conference is likely to attract many more people than would otherwise have [...]

By |2020-07-20T11:22:01-06:0007/01/2020|

Dive bombed by negative news coverage? How to recover and move forward

For the fourth time this spring, I have been dive bombed by red winged blackbirds, nature’s guerilla warriors who can strike out of the blue, totally upsetting a peaceful walk. Being the subject of a negative article or social media post can feel the same. Your otherwise sanguine world is upended by what feels like a personal attack to your [...]

By |2020-07-01T12:18:10-06:0007/01/2020|

Measurement dashboards – look at multiple data points to measure your PR impact and investment

By Jody Lowe and Katherine Murray Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically.  The audiences you are trying to reach – institutional investors, advisors, high-net-worth individuals, retirement investors – all consume news in multiple ways. The traditional print news hole of the past has shrunk [...]

By |2020-04-08T21:45:12-06:0007/06/2018|

Evolving your PR approach as newspapers shrink

I have been lamenting recent changes to the print edition of the Wall Street Journal. In November, the paper eliminated the Personal Journal section, and now the paper is down to just two sections on Tuesdays, Wednesdays and Thursdays. This isn’t the first time. I’ve been reading the Wall Street Journal in print daily since joining the financial services industry [...]

By |2020-04-08T21:58:59-06:0001/10/2017|
Go to Top