Recently we posted comments on “what you should know about links in news releases,” describing why links in news releases don’t help boost search-engine rankings of the websites to which they point (e.g., issuers’ sites). We suggested you keep issuing news releases when you think someone might be searching for its content—which is indexed by search engines even though [...]
The algorithms Google and other search engines use to rank and select content are complex and constantly evolving. We are not experts on search but want to share what we’ve learned about the impact on search of news releases, wire services, and links. A few years back, we began helping our clients embed links in news releases in order [...]
Several news stories document the declining viewership of business news broadcast networks, including this Wall Street Journal story from late last year about struggles at CNBC, Fox Business Network, and Bloomberg Television. At the same time, financial online video continues to grow, creating more opportunities to tell your story in a video format. CNBC now produces online video programs, [...]
Our last blog focused on preparing for television interviews and crafting your message. We thought it might be helpful to follow up with a brief post that focuses on how to dress and appear on television. Like it or not, on video the validity of your message is greatly affected by your appearance. We always tell our clients to [...]
You’ve landed a television interview. That’s a great opportunity to tell your story and represent your company. That’s a big job to do in just a few minutes. Keep in mind, the average news story runs under two minutes. But if you do it right, you can help build your company’s name recognition and your credibility. Preparation is a [...]
Business Wire posted comments on its blog last month by two of the company’s internal marketing and SEO specialists in a piece called “Discovery, Not Link Building, is the Objective of Your Press Release.” The authors, Fred Golash and John Leung, write: “It is after the discovery process that you gain what is referred to as ‘earned media’– meaning [...]
CNBC has long been the leader in financial news television, but they’re facing stiff competition from rivals Fox Business and Bloomberg Television. An appearance on any one of these news outlets can be a terrific way to reach your investors, clients, and potential customers. To get your message out via one of the business news networks, here are six [...]
Many companies spend hours developing their news release content but very little time thinking about distribution. It is not enough to post your news release to “the wire.” Today’s news release distribution opportunities are many. In fact, media is just one audience for your news and you should seek to get news directly into the hands of the people [...]
