Why’d you do that to our news release?

In the back-and-forth of working with clients to craft press releases, there are a couple of areas of … how to put this delicately … tension … that sometimes come up.   Here, then, are some of the more common questions we get from clients when it comes to news releases and our responses when they ask “Why did you  [...]

By |2024-03-03T14:11:11-06:0008/09/2023|

The milestone news release: A useful tool in building your fund’s brand

In the asset management world, investors generally don’t pay any attention to an investment strategy until it hits the three-year mark. Institutional investors and the consultants who serve them are particularly leery about strategies without an established track record. The same is true in in the advisor space, as Morningstar waits for a fund’s three-year anniversary before assigning a [...]

By |2023-04-20T03:59:58-05:0010/13/2021|
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