Ep 204: Career and Life Lessons from Financial PR Veteran Jody Lowe

By: Jody Lowe; Andy Azinger Duration: 29:31 What makes the Lowe Group stand out from generalist PR firms? A dedicated focus on the financial services industry. Jody Lowe, founder, president, and managing director of the Lowe Group, looks back over her 30+ year career and discusses what she's learned about financial PR and offers a few lessons you can apply. [...]

By |2021-05-26T11:31:39-06:0005/26/2021|

Measurement dashboards – look at multiple data points to measure your PR impact and investment

By Jody Lowe and Katherine Murray Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically.  The audiences you are trying to reach – institutional investors, advisors, high-net-worth individuals, retirement investors – all consume news in multiple ways. The traditional print news hole of the past has shrunk [...]

By |2020-04-08T21:45:12-06:0007/06/2018|
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