By: Jody Lowe; Andy Azinger Duration: 29:31 What makes the Lowe Group stand out from generalist PR firms? A dedicated focus on the financial services industry. Jody Lowe, founder, president, and managing director of the Lowe Group, looks back over her 30+ year career and discusses what she's learned about financial PR and offers a few lessons you can apply. [...]
Jody Lowe, Wauwatosa, WI I’ve found it helpful to be in a room facing a window with natural light for the numerous zoom and other video calls. I strategically located my office in the TV room to prevent daytime gaming/TV for the middle schooler who is also attempting to work from home. With no commute, travel or in-person meeting [...]
By Jody Lowe and Katherine Murray Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically. The audiences you are trying to reach – institutional investors, advisors, high-net-worth individuals, retirement investors – all consume news in multiple ways. The traditional print news hole of the past has [...]
