What to wear on TV? Make choices you won’t regret

“Do I really need to wear a tie on CNBC?”  Yes! Well, it depends.  “Can I wear my favorite neon-colored shirt?”  No! Really not a good idea.   “Do I need to wear pants?”  Not answering that.   Over the years we’ve provided numerous tips to portfolio managers and strategists fortunate enough to be interviewed on TV. Truthfully, since the pandemic, [...]

By |2024-03-03T14:23:48-06:0007/27/2023|

10 More Investment Podcasts For Your Listening Pleasure

For as long as you all keep producing high quality, insightful podcasts for the investment industry (asset managers, financial advisors and fintech), we are going to keep adding to the Insider’s List of Investment Podcasts launched in April. (See our criteria here.)  Our list grows to 93 today with the addition of 10 more podcasts, and there’s something for [...]

By |2024-03-03T14:24:51-06:0007/19/2023|

Ho-hum and hmm: Threads seems like a pale imitation of Twitter

“All we really need is 250 words,” Jody Lowe said when she suggested a quick, simple blog post acknowledging the launch last week of Threads.  Right. Someday I will write a 250-word blog post, you have my word. But on the subject of the so-called “Twitter killer” app—whose user base rocketed from 0 on July 6 to more than [...]

By |2024-03-03T14:25:03-06:0007/13/2023|

Our intuitive framework for reporting and measuring on PR and digital marketing

As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return on investment. Getting the KPIs right takes some thought.   The PR industry has long sought to effectively measure ROI. One widely used resource on measurement is the Barcelona Principles. Introduced in 2010 by [...]

By |2024-03-03T14:25:31-06:0007/10/2023|

Dive-bombed by negative news coverage? How to recover and move forward

As a recreational runner, I’ve had a lifelong fear of red-winged blackbirds. I’ve been divebombed numerous times seemingly out of the blue when a protectant mama bird sees me approaching. Screaming, gesturing wildly and throwing rocks in my defense as I stumble away traumatized, I wonder “what did I do to deserve this?”  If you, your product or your [...]

By |2024-03-03T14:26:09-06:0007/05/2023|
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