Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”

You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it also has bearing on the effectiveness of PR and digital marketing strategies for investment firms, including ETF and mutual fund companies. The pursuit of online visibility may require a pivot from traditional search engine optimization to include generative engine optimization.

Lowe Group President & Founder Jody Lowe and Executive Vice President, Digital Pat Allen wrote for Advisorpedia about how AI search is an opportunity for investment firms. (10/04/2024).

Read "How AI Search Could Lead to a Boost in Visibility for Investment Firms" on Advisorpedia.com.