LoweDown Blog.
Insights on issues impacting the investment industry.
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Everything you always wanted to know about the ETF media landscape
Launching an ETF? Here’s your guide to using the media to capture financial advisors’ attention.
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PR tips for financial advisors: How to secure earned media coverage
Reporters like to quote smart financial advisors who can help them navigate personal finance topics.
Interviews by email? Not always a good idea
Making a bigger investment in time and connection leads to richer, more engaged interviews.
Uh-oh, your 2025 market outlook’s already out of date
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
The crisis communications toolkit for investment firms
Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
Negative media coverage: how to respond
Hang in there, that’s just one story. Telling more stories will help broaden out and complete the picture of your firm
Insider’s list of investing podcasts [November 2024 update]
The latest update to the Insider’s List of Investing Podcasts includes 10 new titles.
Industry awards: apply or not?
A colleague once received an email from an awards organization announcing that their client had won an award titled “Best Asset Manager in Wisconsin.” The…
The New York media trip: Taking investment pros on the road
Your market strategists and rockstar portfolio managers frequently get to New York where many in the financial media live and work. Taking advantage of their…
Best practices for sharing news releases
Take every opportunity to leverage the impact of your firm’s news.
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